Get ready, industry innovators! The 2026 NAB Show registration is now open, and the event promises a fresh perspective on the future of media and entertainment. NAB has unveiled exciting changes, including an expanded Creator Lab and a revamped campus experience. Let's dive in!
Mark your calendars for April 18–22 (exhibits: April 19–22) at the Las Vegas Convention Center (LVCC). The NAB Show will be a spotlight for the transformative trends shaping the industry. Expect deep dives into AI and media asset protection, streaming, sports innovation, the creator economy, and cloud-based workflows.
"The breakthroughs we’re seeing in AI, cloud, and new content models are redefining how our industry works, and 2026 will reflect that shift," says Karen Chupka, executive vice president, NAB Global Connections and Events. "From the expanded Creator Lab and Sports Summit to the AI Pavilion and Start-Up Pavilion, we’re giving attendees a front-row view of the technologies and ideas that will move the business forward."
The Creator Lab returns with a significantly expanded footprint in the newly completed Central Hall. It will be the go-to destination for creators, studios, broadcasters, and brands seeking hands-on learning and next-generation storytelling tools. This year's Creator Lab will feature a larger theater and classroom for sessions on AI, creator techniques, business strategy, and audience development. A new Networking Lounge is also designed for one-on-one meetings between creators and brands.
The LVCC has undergone major renovations to offer attendees a more modern, connected, and intuitive campus experience in 2026. Upgrades include improved lighting, contemporary finishes, and clearer sightlines, creating a brighter and more welcoming environment throughout the Show.
But here's where it gets exciting: New for 2026 is an expanded, four-day Sports Summit, "The Future of Sports Rights and Fan Engagement," presented in the Sports Theater on the show floor in West Hall. For the first time, the summit will be open to all attendees. It will showcase tools and technologies for better fan engagement and discussions on topics like sports rights and athletes creating their own media companies.
Also new for 2026 is the three-day Business of Media and Entertainment program, in partnership with The Ankler. This program will bring together top dealmakers, executives, and creative leaders for candid conversations on the forces reshaping the business of media and entertainment.
And this is the part most people miss: A new NAB Show mobile app, launching in March, will allow users to build and manage a personalized schedule, bookmark exhibitors, and receive tailored recommendations for sessions, exhibitors, and connections based on individual interests.
What do you think? Are you excited about the focus on AI and the creator economy? Do you think the new Sports Summit will be a game-changer? Share your thoughts in the comments below!
