Wolf Parade's 'I'll Believe in Anything' Reissue and Merch for Hockey Fans (2026)

Get ready for a wild ride as we dive into the world of music and TV! The internet is buzzing with excitement over the latest craze, and it's all thanks to a Canadian sports romance series that's taking the world by storm.

Crave/HBO's Heated Rivalry has become an unexpected phenomenon, captivating audiences and creating a whole new fan base. This show, centered around the passionate love story of rival hockey players, has not only won over viewers but has also sparked a musical revolution.

But here's where it gets interesting... The iconic indie rock band Wolf Parade, known for their anthemic songs, has seen a massive resurgence thanks to a well-timed needle-drop of their 2005 hit, "I'll Believe In Anything." This song, featured in the show, has become an unexpected viral sensation, bringing new life to the band and their music.

The band's long-standing connection with the show's creator, Jacob Tierney, made this collaboration a natural fit. And now, with the show's popularity soaring, Wolf Parade's label, Sub Pop, is reissuing their album Apologies To The Queen Mary on a limited edition hot pink vinyl. Talk about a stylish comeback!

And this is the part most people miss... Wolf Parade's official store on Bandcamp has also released a new t-shirt with a subtle yet powerful message. The shirt features the iconic lyrics "I'll Believe In Anything" alongside a hockey stick and puck, a perfect blend of music and sports fandom.

But Wolf Parade isn't the only Canadian indie rock band benefiting from this unexpected exposure. Dilly Dally, a now-disbanded band, had their 2018 song "I Feel Free" featured in a trailer for the show, giving their music a new lease of life.

The controversy arises when we consider the age gap between the show's cast and the music they're listening to. Jacob Tierney, the show's creator, recently shared a hilarious anecdote with Rolling Stone, revealing how the cast's youth and enthusiasm for modern music left him feeling, well, a little old. "They were like, 'What is a wolf and why is it on parade?'" Tierney joked, adding, "And I was like, 'Feist? 1,2,3,4?' And they’re like, 'Oh yeah, we watched that on Sesame Street.' Your youth enrages me!"

Lastly, a special shoutout to the stars of Heated Rivalry, Connor Storrie and Hudson Williams, who not only brought their A-game to the show but also seem to have excellent taste in music and sports!

So, what do you think? Is this a brilliant way to introduce new audiences to classic music, or is it just a clever marketing ploy? Let us know your thoughts in the comments below! We'd love to hear your take on this unexpected musical journey.

Wolf Parade's 'I'll Believe in Anything' Reissue and Merch for Hockey Fans (2026)
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